Predicting Pipeline Decisions

Before They Happen.

Overview

Sales teams moved from reactive pipeline tracking to AI-led account prioritization, with predictive scores embedded directly inside their CRM workflows.

Impact

Predictive AI helped teams focus on accounts most likely to convert reducing wasted effort, improving speed-to-first-touch, and driving measurable revenue impact.

Industry
Martech
B2B Sales
Tech Stack
Predictive AI & ML Solutions
Revenue Operations
The Vision

Help sales teams decide who to work on—before time is wasted.

THE CHALLENGE (TILES)

Reactive
Prioritization

Reps spent time debating which accounts to pursue instead of taking action.

Fragmented
Signals

CRM data, intent signals, and engagement data lived in silos—reducing trust in insights.

Low
Forecast Confidence

Leadership lacked confidence in pipeline quality and late-stage deal commitments. 

Business Impact

33%
Faster

Lead qualification and speed-to-first-touch

3× More
Focus

On accounts most likely to convert

$800K

New revenue in a single sales cycle

90%+
Adoption

By sales reps driven by explainability and in-flow usage

DELIVERY (BLOCK)

Execution Model

Exploration
Pilot
Production deployment in CRM within weeks

Timeline

~12 weeks from data unification to fully governed, production-ready models.

Governed Data Unification

Unified CRM, intent, and engagement data under a single account view with lineage, quality checks, and access controls.

Predictive Account Scoring

Built two production-grade models:

  • Opportunity Prediction — likelihood to convert
  • Pipeline Depth — confidence of progression by stage band

Explainable AI in CRM

Scores, reasons (“why this is high”), and next-best signals surfaced directly inside CRM screens sellers already use.

Enterprise Governance & MLOps

Model versioning, approvals, monitoring, and rollback ensured trust, adoption, and long-term scalability. 

Decide faster. Focus better. Win earlier.

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