From Manual Campaign Ops
To Intelligent Execution.
Campaign teams moved from manual, error-prone execution to AI-assisted campaign operations with built-in guardrails for compliance, deliverability, and consistency.
Campaigns launched faster, mistakes dropped, and execution became predictable—without sacrificing personalization or control.
Product & Platform Development
AI-Assisted Execution
Make campaign execution reliable, compliant, and scalable—by default.
THE CHALLENGE (TILES)Manual
Execution Risk
Operators had to remember unsubscribe rules, bounce logic, and survey history—leading to frequent mistakes.
High
Operational Effort
Campaign setup, warmup, tracking links, and personalization required repetitive manual work.
Deliverability Issues
Inconsistent warmup and bounce handling damaged sender reputation and inbox placement.
Business Impact
Faster
Campaign Launches
Reduced setup time and fewer execution steps.
Lower
Compliance Risk
Automatic prevention of unsafe or duplicate sends.
Improved
Deliverability
Consistent warmup and bounce handling protected sender reputation.
Operational
Confidence
Campaign teams executed at scale without constant manual checks.
Execution Model
Product design and development focused on operational reliability, compliance enforcement, and ease of use for campaign teams.
Release Approach
Incremental rollout with core execution guardrails shipped first, followed by personalization and reporting enhancements.
Compliance-First Execution Engine
Built an AI-assisted execution layer that automatically blocks unsafe sends (unsubscribed, bounced, duplicate surveys).
Simplified Campaign Architecture
Enforced single-sequence campaigns to reduce configuration errors and execution complexity.
AI-Assisted Personalization & Tracking
Enabled safe personalization at scale using approved data fields and built-in tracking variables—no manual hacks.
Operational Control & Visibility
Provided execution dashboards with filters for engagement, compliance status, and exports for reporting.
