From Disconnected Tools
To a Scalable Martech Ecosystem
Nexsales transformed from a B2B data provider using fragmented tools into an AI-enabled B2B marketing solutions provider, with technology embedded at the core of GTM and account operations.
Tech@Core enabled Nexsales to productize intelligence, improve account prioritization, and unlock new revenue streams—by embedding AI directly into day-to-day GTM workflows instead of relying on ad-hoc tools or manual analysis.
Tech@Core Transformation
AI-Enabled GTM
Make technology the core driver of revenue, decision-making, and delivery not just a support layer.
THE CHALLENGE (TILES)Fragmented GTM Stack
CRM, data sources, and reporting tools operated in silos, limiting visibility and real-time actionability.
Manual Account Decisions
Account prioritization and pipeline assessment relied heavily on human judgment and spreadsheets.
Limited Differentiation
As a data provider, Nexsales needed to evolve into a solutions-led, AI-enabled partner to scale revenue and stand out in the market.
Business Impact
$300K
New revenue from two AI-enabled accounts
$500K
Additional revenue scaled from existing accounts
2
Production AI Models - Opportunity prediction + pipeline depth estimation
Sustainable AI
Capability - Leadership and engineering teams enabled for continuous AI-driven innovation
Team Composition
Multi-phase Tech@Core program combining leadership alignment, capability building, and production AI deployment.
Phases
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AI for Business Leaders (awareness + ideation)
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Engineering Training & Prototyping
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AI Model Development & Production Integration
Tech@Core Operating Model
Re-architected Nexsales’ GTM operations around a unified technology core—connecting data, workflows, and decision systems.
AI-First Intelligence Layer (Built on Tech@Core)
Layered predictive, generative, and agentic AI on top of the Tech@Core foundation to turn data into real-time decisions and actions.
Capability Building + Productization
Upskilled leadership and engineering teams through structured workshops, prototyping, and production deployments—ensuring AI became a repeatable capability, not a one-off project.
Production Integration
Embedded AI models directly into account management and campaign workflows—so insights translated into consistent, revenue-generating execution.
