From Fragmented Systems
To a Central Operating Platform.
GS Marketing replaced multiple disconnected tools and manual workflows with to one central platform run exhibitor management, visitor data, ticketing, and operations across events.
Euphoria became the single system of record—bringing consistency, visibility, and control to GS Marketing’s multi-city exhibition operations.
Industry: Exhibitions & Consumer Trade Fairs
Focus: Product & Platform Development
Create one operating platform that runs every exhibition end to end.
THE CHALLENGE (TILES)Fragmented Systems
Different tools for exhibitors, stalls, ticketing, and on-ground operations—none talking to each other.
Operational Overhead
Manual coordination increased with every new city and event.
No Unified View
Leadership lacked a single view of exhibitors, bookings, footfall, and performance.
Business Impact
Single Source
of Truth
All exhibitor, visitor, and event data in one platform.
Faster
Event Setup
Reduced time and effort to launch new exhibitions.
Operational
Consistency
Same workflows and controls across cities and seasons.
Foundation
for Scale
Enabled GS Marketing to grow events without growing chaos.
-
Product Ownership
End-to-end platform design and development as GS Marketing’s core operating system. -
Reuse Model
Single platform reused across exhibitions with configuration per city and event.
Central Exhibitor Management
Built a unified system to onboard, manage, and track exhibitors across all GS events.
Visitor & Ticketing Engine
Integrated visitor data and ticketing into the core platform for consistent experience and reporting.
Event Operations Control
Enabled centralized control over stalls, layouts, schedules, and on-ground workflows.
Insights & Reporting Layer
Provided dashboards and reports that give leadership real-time visibility across events and cities.
