From Exhibition to a Scalable Digital Marketplace Technology at the Core.
GS Marketing moved from manual, city-by-city event execution to a unified digital marketplace powering exhibitors, visitors, ticketing, and analytics across India.
Technology became the operating backbone—enabling GS Marketing to scale to 17+ cities, 170+ exhibitions, and ₹500–800 Cr annual GMV with repeatability and control.
Exhibitions & Consumer Trade Fairs
Tech@Core Transformation
️
Platform-led Growth
Make technology the core engine of a large-scale exhibition business—not just a support tool.
THE CHALLENGE (TILES)Operational
Complexity
Each exhibition involved manual coordination across exhibitors, stalls, ticketing, sponsors, and on-ground teams.
Limited
Scalability
Expanding to new cities increased operational effort, risk, and inconsistency.
Fragmented
Data
No unified view of exhibitors, visitors, bookings, spend, or performance across events and locations.
Business Impact
170+
Exhibitions powered by a unified digital platform
17+ Cities
Scaled execution with consistent systems and controls
₹500–800 Cr
Documentation
3,500+
3,500+
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PlanningEngagement Model
Long-term Tech@Core partnership — platform design, build, and continuous evolution. -
Operating Model
Single reusable core platform, configured per city and exhibition, enabling rapid expansion without operational chaos.
Unified Core Platform (Euphoria Tech Suite)
Built a central platform to manage exhibitors, visitors, stalls, ticketing, operations, and reporting across all events.
Digital Exhibitor Marketplace (BookMyStall)
Enabled exhibitors to discover fairs, select stall locations, and book digitally—reducing manual sales cycles and delays.
Visitor Engagement & Ticketing (BookMyFair)
Created a digital entry point for visitors to discover fairs, purchase tickets, and engage before, during, and after events.
Data, Analytics & Multi-City Control
Central dashboards unified exhibitor data, visitor footfall, spend, and GMV—giving leadership real-time visibility across cities.
